X-PRESION
CREATIVE EDUCATION PRESENTS

AN AUTHENTIC ECOSYSTEM IN BETA MODE

Calling all forward thinking hairdressing professionals with a passion to learn and a desire to be inspired by the most influential figures in creativity and innovation in the industry. A gathering of professionals whose key concepts include dynamism, progressive culture and digital technology. A star studded list of master collaborators who will be sharing knowledge and offering a space for active participation and experimentation.

The creation of a space, in this hyper connected world that we live in, to form the community of #HeadHackers. That’s to say, a space for all those who embrace and love to anticipate change and have a great ability to adapt. We are obliged to be constantly reinventing ourselves, to experiment and learn, to identify new opportunities, to explore and advance. In a world, where those who strive to be better, who work, who take risks, who see failures as new opportunities, are the ones who become the driving force of innovation and the epitome of success.


THEIR FIRST EVER EVENT FOR THE COMMUNITY OF #HEADHACKERS

OUR PROPOSAL

A UNIQUE EVENT lasting four hours… An immersion into the world of X-presion, with the collaboration of EXCEPTIONAL MASTER ARTISTS, whose creations and collections have been inspirational to the X-presion team. An event in which these industry experts will share their vision and expertise.

A SENSORIAL PERFORMANCE which will serve as a catalyst in a top level visual and creative environment.

FIVE PLATFORMS

Each platform invites you to take part in creative processes where professionals can learn unique aspects first-hand of processes that may not, on the surface, seem connected to their daily work. All of which will lead to the discovery of the intimate relationship that exists in all that is related to this creative industry.

THREE DEVELOPMENT AREAS
COLOR///TEXTURE///SHAPE

Ana Locking

SHAPE

Founder of the prêt-à-porter firm of the same name. Her perseverance and passion for fashion and art underpin her belief in the importance of equal opportunity in achieving dreams through determination and hard work.

Okuda

COLOR

A versatile artist, with a degree in Fine Arts: a Spanish painter, sculptor and designer. Well known for his works of urban art,with the common characteristic in all his principal creations of figures with strong polychromy, fragmented in geometric forms.

Arzak Lab

TEXTURE

Xabier Gutiérrez-Arzak Lab: A reference for any professional who wants to innovate and create. The most representative figure of this brand and restaurant, Juan Maria Arzak, has instilled in his whole team, his innate curiosity and desire to innovate

TWO AREAS OF INDUCTION

Kimatica: María Almena
I+I: Iratxe Ansa & Igor Bacovich
Runway: Simon Ellis & X-presion

Each area will offer a succession of CREATIVE CHALLENGES that will put X-PRESION, the master artists and all the participants to the test.

An ECOSYSTEM IN BETA MODE in which professionals can freely interact in each area, opting for those of particular interest to each participant, with the chance to gain deeper insights and acquire new technical expertise in the different areas on offer.

María Almena

KIMATICA

This creative studio capable of exploring the concepts of human consciousness and perception, and making these transcendental ideas accessible to a modern audience, with the aim to inspire reconnection with magical thinking. Working with the union of the human body,

IRATXE ANSA E IGOR BACOVICH

I+I

IRATXE studied at the Conservatory of Music before graduating from John Cranko Schule Stuttgart, Germany. She danced with Basel Ballet and Ballet Gulbelkian before joining the National Dance Company of Nacho Duato in Madrid, Spain. IGOR: Igor studied at the Accademia Nazionale di danza (IT) and obtained his degree at CODARTS

SIMON ELLIS

INNOVATION

Simon is the kind of person who casually drops into conversation “I worked with Vidal Sassoon in the 1970s”, as if it were an everyday regular thing

Indira Schauwecker

HAIR

A rising star, TONI&GUY International Artistic Director Indira’s fiery enthusiasm and innate hairdressing abilities have proved her to be a session favourite at London Fashion Week and a vital education course leader.

X-presion

INNOVATION

We Are X-presion a creative studio that goes far beyond the typical hairdressing. Dedicated to investigation, innovation and creation of new techniques and aesthetic patterns, we use elements of various artistic disciplines to present spectacular collections that mix in equal doses formation and emotions.

OUR GUEST COLLABORATORS

We carefully selected our collaborators with the aim of offering all attendees an experience that will allow them: to be inspired by leading professionals from different disciplines, to learn from new sources , to experience the limits of collaboration and last but not least to feel like true makers of innovation and creativity.

 We have developed a structure defined by the three basic pillars of creation in the professional world of hairdressing: Color, Shape and Texture.

BE BETA

200,00€

Saturday September 29

BE BETA + Culture

500,00€

September 29 and 30

X-presion Seminar New Collection

800,00€

October 1 and 2

BE BETA FULL PACK (4 DAYS)

1,170.00 €

The Week 29-30 September and 1-2 October

WHEN&WHERE

Saturday 29th September coinciding with Salon Look 2018 In Madrid, in an open and unique venue

C/de Alcalá, 182 28028
MADRID SPAIN

Metro
Ventas L2-L5
Manuel Becerra L2-L6

An iniciative of

In Collaboration with

Main Sponsor

Also sponsored by

Notícias

Contact Info

Calle Embajadores 35 28012 Madrid- Spain
00 34 912 19 31 93

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