Simon is the kind of person who casually drops into conversation “I worked with Vidal Sassoon in the 1970s”, as if it were an everyday regular thing. He moved from the salons to the implementation of Sassoon’s iconic education program. From there he joined Schwarzkopf with the aim of changing his more classic, traditional approach into something more innovative. He is reflective and works with trends and collections with innovation always playing a key role, all of which can be summarized in a sentence

“Hairdressers think in terms of experience not in terms of products or categories”

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